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Baby Essentials


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  1. Foxy

    Infant Head Support

    Starting at: $39.90

    Baby Elephant Ears is a multi-use headrest designed to perfectly support a baby’s cranial-spinal development and provide comfort. Chiropractor-inspired and mum-designed, Baby Elephant Ears are suitable for the stroller, swing, bouncer, changing table to offer extra support and comfort. As the section that goes behind baby's head/neck is completely flat in no way does it push the baby's head forward. It gives optimal support to prevent the head from flopping sideways. Features * Nurtures spinal alignment from 0-2 years * No straps, clips or unsafe attachments * Made with designer fabrics * 100% cotton * Machine washable * Approx: 32cm x 20cm x 6cm * Made in USA Please note: This product is not a safety device. It is for comfort only. Luxe Elephant Ears - Made with ultra-soft minky fabric - makes these Elephant Ears wonderfully cozy for your little one. Organic Elephant Ears - Made with 100% organic cotton and filled with an all natural corn fill. Learn More
  2. Black-Out Blinds

    Black-Out Blinds

    The Lights Out Black-Out Blinds are perfect for your little one’s bedroom! They keep the room dark and let your child sleep! Super quick to put up and flexible with the 2 blinds per pack. Perfect for taking away also in the small carry bag they arrive packaged in. Each blind measures 1m x 1.2m in size. WHAT MAKES LIGHTS OUT BLINDS UNIQUE? They take seconds to put up/take down (see demonstration video) Each pack contains two blinds, offering positioning flexibility They can be attached to open windows, allowing in the breeze on hot summer nights They can work on recessed windows Unique design means no fiddly size adjustments are necessary They are not window specific, so can be moved from room to room Simple attachment with one sucker applied to the centre of the window They are a cheaper, multipurpose alternative to purchasing blackout curtains LIGHTS OUT BLINDS CAN BE USED IN A RANGE OF SITUATIONS Ideal for the nursery and the kids’ room They encourage children to sleep longer in the morning, especially in the summer months when the sun rises early and sets late They help babies and children nap during the day PORTABLE BLACKOUT BLINDS FOR TRAVEL Great to take on holiday, they are lightweight and come in a handy carry bag They help maintain children’s sleep routines when away from home For visits to granny and relatives Use in Motels, Hotels Learn More
  3. Baby Shusher

    Baby Shusher

    The Baby Shusher is a revolutionary tool for parents that uses an ancient, but doctor-tested and approved rhythmic shushing technique to help soothe your fussy baby. It is the newest peace provider in the New Zealand parenting market that takes the stress out of trying to calm a crying baby. Its success with calming unsettled babies the world over will resonate with pregnant women and new parents alike. Designed as a practical solution to the fourth ‘S’ of Dr Harvey Karp, The Happiest Baby on the Block. The Baby Shusher provides a rhythmic shushing sound to mesmerise babies and infants into a sleep state. Even adults find The Baby Shusher relaxing. It is a doctor-approved and thoroughly tested technique designed to break a baby’s cry spell and engage their natural calming reflex. The rhythmic shush reminds baby of being inside mum, with loud sounds of blood flow and other in utero noises up to 95 dBs, or the sound of a very loud vacuum cleaner.The ‘shush’ sound imitates the sounds that baby was used to in the womb and provides a hypnotic familiar noise for baby to relax to. The Baby Shusher can be set for 15 minute or 30 minute play settings and has adjustable volume settings. It is a compact, easy and sleek accessory that reduces the stresses of trying to settle a fussy baby when out and about, at home or even in the car. It is portable, easily fits into a nappy bag and only requires 2 AA batteries. This is the product that will help parents find peace, get more sleep and take control of calming their baby easily. Learn More
  4. Lulla Doll - Baby and Child Sleep Companion

    Lulla Doll - Baby and Child Sleep Companion

    Regular Price: $110.00

    Special Price $99.00

    Helping babies sleep longer, feel better & safer with soothing natural sounds of heartbeat and breathing. Lulla’s was designed in Iceland and its unique design was inspired by research on kangaroo care, the effects of heartbeat and breathing sounds, and the effects that smell, sight and touch have on babies and small children. Lulla plays a real heartbeat and breathing continuously for 8 hours! Hear – When the chest is pressed, Lulla plays a real-life recording of the breathing and heartbeat of a mother at rest. Look – Babies prefer to look at something that resembles a human face. The colors of the doll were chosen for the purpose of making the doll unisex and unirace. Touch – The outer layer is made from soft natural cotton. The filling is made from ultra fine microfiber that is hypoallergenic. Smell – The fabric of the doll can absorb smell from parents if they first keep it close to their skin before giving it to their child for extra feeling of security. Clean and safe – The doll is machine washable in warm water making it safer for small babies with underdeveloped immune and respiratory systems. SIDS and Kids NZ stipulate nothing in your baby's sleeping environment for the first 7 months - Lulla can be attached to the cot on the outside of the sleeping environment with the velcro tabs. The Lulla Doll comes with batteries for demo purposes only. Please change as soon as possible. Hold the button down on Lulla’s heart for 3 continuous seconds to activate. This is a mechanism in place to stop Lulla accidentally being turned off when your child rolls on her. The Lulla doll operates on 2 X AAA batteries and the developers of Lulla highly recommend the use of rechargeable batteries for both environmental and economic reasons. The rechargeable battery life is approx 56 hours (7 days of 8 hours per day). Good quality alkaline batteries such as Duracell Gold, Ever Ready Gold or Energiser Plus may play up to 100 hours. We have found through testing that a very reasonably priced battery from the Warehouse called Sonixcell can play Lulla for 100 hours! Please DO NOT use Lithium batteries. By doing so you will void your warranty. Use good quality rechargeable or alkaline batteries. YES we do offer a LAY-BY Service. Check out the Ts & Cs on our Facebook page or in the additional info on this page. Need convincing of how AMAZING these Dolls are?? Here are a couple of reviews from NZ and Australia " I just wanted to say how amazing the lulla doll is and it actually works! My 20 month old has slept through the night a hand full of times and always without fail wakes up . We got the doll yesterday and immediately she loved it took to bed went straight to sleep which never happens and actually slept through the entire night with not a peep! I can’t believe it . Best money I have ever spent thank you ‘Sarah” “We received the lulla doll. I cannot thank you enough. It’s amazing my one year old went from waking every 40 mins to last night sleeping through. I feel like a human again. She basically sleeps on top of the doll and it’s working. So again my sanity thank you” Learn More
  5. Hushh, Portable White Noise Sound Machine

    Hushh, Portable White Noise Sound Machine

    Hushh is a portable electronic sound machine designed to help baby fall asleep and stay asleep anywhere. The Hushh cradles your baby in soothing sound to create a comforting, consistent sound environment for sleep. This compact portable unit comes with 3 sound options: choose from bright white noise, deep white noise, or gentle surf and a wide volume range. Hushh is powered by a lithium ion battery and recharges from a micro-usb cord (included). Throughout nighttime or naptime, it masks disruptive noises to promote longer, more restful sleep cycles. Features Soothing Sound - Cradles baby in a consistent, adjustable sound to promote restful sleep cycles. Sound Masking - Masks everyday noises, so you don't have to worry about anyone (or anything) waking baby! 3 Sound Options - Time-tested by the sound specialists at Marpac, these sounds promote sleep and mask noise: bright white noise, deep white noise, or gentle surf. Portable - Simply fasten Hushh to a stroller or car seat using the included baby-safe clip or place it on any surface. The simple interface is easy to use and operate with one hand. Child Lock - offers the ability to lock Hushh at a desired setting and volume to prevent younger hands from altering the sound or turning the unit off. Amber LED Nightlight - provides just enough light to see by without causing wakefulness for parent or baby. Rechargeable - Convenient USB charging (USB cable included). Learn More
  6. ~ Family Notebook

    ~ Family Notebook

    'i did i love i am' is a family notebook to record the awesome things kids say and keep them noted safely forever. It is a way to remember your days, special trips, holidays, family and birthdays through the eyes of your child, as well as providing a space to write down the quirky loveable things they say. 10 fun sections to complete together. Designed for children right from when they first start talking to school aged children. ★ Bright and colourful with lovely illustrations. ★ Ample space to write and draw with bonus activities. ★Thick paper to protect from show-through. ★ Finished with wire binding so user friendly. ★ Designed with a laminated cover for protection. Learn More
  7. Horace


    Meet Horace The Rabbit - Simply Sweet! 20cm tall and made from plush cuddly fabric with gorgeous cotton rose print fabric on the feet and ears. Absolutely perfect for cuddling!! Learn More
  8. Geraldine Giraffe Comforter

    Geraldine Giraffe Comforter

    Regular Price: $24.90

    Special Price $22.00

    Geraldine The Giraffe is one of the latest comforters to join our range. Super soft velour and cotton with the added bonus of 4 corner knots which makes it super easy for little hands to grasp. Pink & Cream. 24cm square. Learn More
  9. Blue Teddy Comforter

    Blue Teddy Comforter

    Regular Price: $24.90

    Special Price $22.00

    What's more cute than a tiny Teddy? A Teddy cuddling a gorgeous soft comforter! Perfect for a Baby shower or Newborn gift. Cotton & Velour Size: comforter is 24cm square, teddy is 20cm high. Learn More
  10. ON SALE ~ Fresh Food Feeder

    ON SALE ~ Fresh Food Feeder

    Starting at: $22.00

    The Haakaa Fresh Food Feeder is the perfect way to introduce solids into your babies diet without the risk of choking. Simply put fruit, vegetables or meat into the silicone pouch and seal tight. Your child will enjoy the ability to experience the flavour and texture of solid foods while also building independence, learning to self feed, improve hand-eye coordination and fine motor kills. Made from 100% food grade silicone the Haakaa fresh food feeder is more hygienic and long lasting than other alternatives, which harbour bacteria, use harsh dyes, absorb odour and tear. But what really makes this feeder different from the rest is our feeder is also a teether! Simply turn your feeder upside down and your child is able to chew and suck on a 100% food grade silicone teether – keeping your child entertained even longer. PVC, BPA & Phthalates free. Soft silicone pouch with small holes for easy feeding. Allowing only small digestible pieces to come through. Full silicone design makes the feeder 100% safe for your child to chew and suck on. Encourage your child to self-feed, build independence, develop confidence and improve hand-eye coordination. Easy to use and clean. Dishwasher safe. Unlike mesh alternatives the silicone pouch does not absorb odor, breed bacteria, leak juice or change colour due to stains. Assists in teething pain and busy little hands. Wash product before and after each use. Disassemble the product as soon as child has finished and hand wash in warm soapy water (although dishwasher safe) rinse thoroughly and dry. Do NOT use any bleach based cleaners or tablets to sterilize or clean your haakaa products. To sterilize use one of the following methods: Steam sterilizing (electric or microwave) or boiling in water for 2-3 minutes. Please note: Solid food is recommended for babies 4-6 months plus. Please consult your midwife or medical professional if introducing solids earlier. Learn More

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