Babies

Baby Elephant Ears is a multi-use headrest designed to perfectly support a baby’s cranial-spinal development and provide comfort. Chiropractor-inspired and mum-designed, Baby Elephant Ears are suitable for the stroller, swing, bouncer, beanbag, changing table. They offer extra support and comfort. As the section that goes behind baby's head/neck is completely flat in no way does it push the baby's head forward. It gives optimal support to prevent the head from flopping sideways. Features * Nurtures spinal alignment from 0-2 years * No straps, clips or unsafe attachments * Made with designer fabrics * 100% cotton * Machine washable * Approx: 32cm x 20cm x 6cm * Made in USA Please note: This product is not a safety device. It is for comfort only. Luxe Elephant Ears - Made with ultra-soft minky fabric - makes these Elephant Ears wonderfully cozy for your little one. Organic Elephant Ears - Made with 100% organic cotton and filled with an all natural corn fill. Learn More

The Baby Shusher is a revolutionary tool for parents that uses an ancient, but doctor-tested and approved rhythmic shushing technique to help soothe your fussy baby. It is the newest peace provider in the New Zealand parenting market that takes the stress out of trying to calm a crying baby. Its success with calming unsettled babies the world over will resonate with pregnant women and new parents alike. Designed as a practical solution to the fourth ‘S’ of Dr Harvey Karp, The Happiest Baby on the Block. The Baby Shusher provides a rhythmic shushing sound to mesmerise babies and infants into a sleep state. Even adults find The Baby Shusher relaxing. It is a doctor-approved and thoroughly tested technique designed to break a baby’s cry spell and engage their natural calming reflex. The rhythmic shush reminds baby of being inside mum, with loud sounds of blood flow and other in utero noises up to 95 dBs, or the sound of a very loud vacuum cleaner.The ‘shush’ sound imitates the sounds that baby was used to in the womb and provides a hypnotic familiar noise for baby to relax to. The Baby Shusher can be set for 15 minute or 30 minute play settings and has adjustable volume settings. It is a compact, easy and sleek accessory that reduces the stresses of trying to settle a fussy baby when out and about, at home or even in the car. It is portable, easily fits into a nappy bag and only requires 2 AA batteries. This is the product that will help parents find peace, get more sleep and take control of calming their baby easily. Learn More

Hushh is a portable electronic sound machine designed to help baby fall asleep and stay asleep anywhere. The Hushh cradles your baby in soothing sound to create a comforting, consistent sound environment for sleep. This compact portable unit comes with 3 sound options: choose from bright white noise, deep white noise, or gentle surf and a wide volume range. Hushh is powered by a lithium ion battery and recharges from a micro-usb cord (included). Throughout nighttime or naptime, it masks disruptive noises to promote longer, more restful sleep cycles. Features Soothing Sound - Cradles baby in a consistent, adjustable sound to promote restful sleep cycles. Sound Masking - Masks everyday noises, so you don't have to worry about anyone (or anything) waking baby! 3 Sound Options - Time-tested by the sound specialists at Marpac, these sounds promote sleep and mask noise: bright white noise, deep white noise, or gentle surf. Portable - Simply fasten Hushh to a stroller or car seat using the included baby-safe clip or place it on any surface. The simple interface is easy to use and operate with one hand. Child Lock - offers the ability to lock Hushh at a desired setting and volume to prevent younger hands from altering the sound or turning the unit off. Amber LED Nightlight - provides just enough light to see by without causing wakefulness for parent or baby. Rechargeable - Convenient USB charging (USB cable included). Learn More

Zoe the Penguin is a portable music box, wireless speaker and nightlight in one. Zoe has 5 pre-set melodies to soothe your baby anywhere at anytime– a heartbeat sound, white noise, nature sound, lounge music and 3 traditional lullabies. Alternatively you can play unlimited music or stories via the wireless speaker. Zoe’s auto shut-off automatically switches OFF after 20 minutes. The clever built in sound sensor reactivates music and or light if your child wakes up. Adjustable volume and 2 brightness settings to suit your child. Easy to operate and accompanied with a built in strap to easily attach to your childs cot or stroller makes Zoe a must have for better sleep. Rechargeable battery and USB cable included, fully portable. Learn More

The Wild Ones Racoon Comforter is part of the latest range of Lily & George Comforters. With a knit fabric head and arms and a super soft plush body - this guy is bound to become a firm favourite! The knots make it so easy for bub to hold. Length: 29cm Body: grey on the front and black on the reverse Machine washable Learn More

New to the Lily & George range is the Wild Ones Fox! A handsome waffle knit fabric soft toy!! This guy is definitely ready to have loads of cuddles and sure to be a hit with kids of all ages. Size: 32cm high Make sure you check out the comforters in the Wild Ones range too. Learn More

3 x Crystal Ashley Fish Sets (including P & P) Learn More

Meet Sam! Sam is an expert at teaching children when it's time to wake up and when to stay in bed. * Eyes open & close - Sam’s eyes close at bedtime and open in the morning when it is ok to get up. Set at a specific time or by length of nap. * Colour changing display - The LCD screen changes colour to indicate morning or night. * Analogue and digital time option - Easy for children to learn and understand. * Alarm clock - For older children, choose from 3 sounds with adjustable volume. * Adjustable brightness & auto shut-off - The dimmable nightlight can stay lit continuously or switch off after 5, 15 or 30 minutes. Three easy to understand stages Time to sleep - When it is time to sleep SAM closes his eyes. Clock display changes to dark blue. Just a little longer - 30 minutes before wake-up time the display turns green. 12 stars count down. OK to get up - SAM’s eyes open and the display turns light blue – it’s OK to get up now! Learn More

When it comes to your children there is nothing more important than their health. However you may be exposing them to nasty and harmful chemicals from a young age simply by using wet wipes! Wet wipes contain many chemicals to not only control wetness, add scent and durability but also preservatives to keep them from growing mould and bacteria while being stored. These chemicals can have long term effects as well as cause skin irritations in both infants and adults. Not to mention the plastic packets which are then thrown into land fill once the wipes are finished. How can there be toxic ingredients in baby wipes, you ask? It all boils down to loop holes, hidden ingredients, and clever names of some of the chemicals listed below... Methylisothiazolinone (MI) A preservative and leading cause of dermatitis, according to the Skin and Cancer Foundation, look for the full name or abbreviation, MI. Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES) This is a surfactant that can irritate baby’s skin and possibly cause damage to the eyes. Parabens, eg methylparaben The paraben family of preservatives has been linked to an increased risk of cancer and hormonal problems, including infertility. Look for methlyparaben, propylparaben, butlylparaben and ethylparaben: anything ending with “paraben”. Polyethylene Glycol (PEG) This strips natural moisture from the skin. PEGs are also suspected to cause damage to organs and the immune system. Phthalates Used to make fragrances last longer, these chemicals are known hormone disruptors and particularly problematic for little boys’ sperm development. Phthalates won’t be listed in the ingredients, look for “fragrance” or “parfum” and avoid unless the fragrance is specifically listed as certified organic. Formaldehyde-releasing chemicals There are some preservatives that release formaldehyde, which is a known carcinogen (cancer-causing). These include DMDM hydantoin and 2-bromo-2-nitropropane-1,3-diol. The Haakaa 100% natural cotton wipes are made from all natural materials, can be used either wet or dry, are safe for all skin types as well as our environment, are extra absorbent and sterile. Haakaa dry wipes are also safe for nursing mothers to clean nipples before and after breast feeding, remove make up, clean limbs and grubby faces plus can be used with warm water for extra comfort. Simply remove from our recyclable packaging and add water to achieve your 100% safe and natural wet wipe - it is that simple! 100% natural cotton and chemical free. Safe and sterile. Biodegradable. Formaldehyde free. Extra absorbent and soft. Safe for all skin types and ages. Can be used with warm water. No preservatives, alcohol or phthalates. 100 pieces in a pack. Keep out of reach of children. Store in a cool dry place and avoid contact with water unless being used. Do not flush. (Chemicals listed are not found in all wet wipes and is a general list of known chemicals used in multiple countries. Check your countries guidelines for a list of approved and banned chemicals) Learn More